Edited hyphen photo2.jpg
Bridge_Lee Garden.jpg
Edited hyphen photo2.jpg

About Us


From a solid foundation in blue-chip media and entertainment marketing, Julie Hoffman and Beth Sanford’s focus today is on creating cohesive brand experiences, content development, and optimizing organizational structure.

SCROLL DOWN

About Us


From a solid foundation in blue-chip media and entertainment marketing, Julie Hoffman and Beth Sanford’s focus today is on creating cohesive brand experiences, content development, and optimizing organizational structure.

JULIE HOFFMAN

PARTNER

Julie is a marketing professional with in-depth corporate and agency experience in the development of entertainment brands, the design and implementation of multi-platform marketing and communications programs, and departmental structure and processes to optimize effectiveness and efficiency.  She has the ability to deliver leadership, team building and inspiration to corporate stakeholders, senior management, clients, associates and the creative process.  

Hoffman founded and has been managing boutique marketing consultancy, Hyphen3 since 2006.  Julie’s consulting clients have included Showtime (11 yrs), Sonar Entertainment (formerly Hallmark/RHI, 9 yrs), NBC Entertainment (8 yrs), Smithsonian Channel (4 yrs.),  Sony Pictures Television, GameTap, SportSkool, and TappTV.

Prior to Hyphen3, Julie held the position of Executive Vice President and Chief Marketing Officer at World Wrestling Entertainment, leading the company’s strategic marketing efforts and ensuring the integration of those efforts across all WWE lines of business.

Previous positions included EVP Marketing Consulting at SS+K a marketing and communications consulting firm in New York, and EVP at Grey Entertainment, responsible for business development and account services for the $250MM agency. 

Hoffman received a bachelor’s of business administration degree in marketing from Southern Methodist University.

BETH SANFORD

PARTNER

Beth has provided marketing leadership to top brands, including some of the best known entertainment properties HBO, AMC Networks and Lifetime Television.  Known for her strategic vision, Beth has focused over the past decade on working with early-stage businesses and non-profits to define and execute fully-integrated marketing programs on limited budgets. Her expertise in leveraging inbound marketing and social media has been integral in helping her clients expand their customer base.

One of the founding partners of Hyphen3, Beth rejoined the strategic marketing consulting firm in 2015 after a 3-year stint launching the independent sports network ONE World Sports.

Prior to Hyphen3, she was vice president of marketing at Rainbow Media (now AMC Networks), where she helped launched Mag Rack, the first national on-demand television network. Previous positions included serving as: Vice President of Consumer Marketing for Lifetime Television; Director of New Business Development for Time Warner Direct Entertainment; Consumer Marketing Director of Life Magazine; Television Manager for Time Magazine; and Director of Market Planning at HBO.

Sanford earned an M.B.A. from Columbia University and a B.A. from Princeton University.

.

 

 

CLIENT GALLERY

For over fourteen years, we've been privileged to partner with dynamic startups and inspiring well-established marketers

 
Bridge_Lee Garden.jpg

Testimonials


Testimonials


 Hear from Our Clients

 
Hear From Our Clients

Beth Sanford worked as a critical part of the Field Goods team for over two years. She structured and expand our targeted sales efforts to HR decision-makers and local community leaders and she was the lead sales person on large strategic customers. She managed our sales force and brand ambassador team including hiring and firing, transitioned Field Goods to a new sales CRM, made ongoing contributions to our overall marketing strategy, and drove our digital marketing efforts. Without fail, Beth demonstrated a professionalism and results that made her a delight to work with.

Donna Williams, Founder, Field Goods

Hyphen3 helped Zelman & Associates expand our marketing efforts to housing market executives and investors. Their expertise in brand positioning, content creation (including blogs, webinars, eBooks), LinkedIn marketing and key facets of digital marketing played a pivotal role in capturing new prospects for our research products.

Ivy Zelman, Founder and CEO , Zelman & Associates

“Over the past year, Beth Sanford of Hyphen3 has advanced Dance Cavise’s digital marketing in so many ways. She bolstered our social media efforts, both through the creation of organic content, and also running paid advertising. Most important to our studio was her direction in helping developing and launch a new website that is not only beautiful but works more effectively in capturing the attention of prospects and customers. Her diligence, patience and follow-through has been professional from beginning to end, and has help to create an amazing end result. It is a real thrill working with her."

Joe Cavise, Founder and Artistic Director, Dance Cavise Studios