A Destination

FOR BRIDGING THE GAPS IN YOUR MARKETING

Since 2006, our broad experience has helped businesses large and small develop and execute successful marketing programs, without adding staff. Our deep grounding in traditional marketing and branding coupled with hands-on understanding of the digital landscape provides a unique bridge between the timeless and the transactional. Pairing our 30,000-foot view with on-the-ground accountability can result in real growth for our clients.

OUR APPROACH

Classic marketing experience coupled with in-depth digital experience builds smart strategy. Well-conceived and executed tactics across all marketing channels produce results. With Hyphen, you get both. Your brand is positioned for long-term success, while immediate growth is achieved.

HOW WE HELP

Hyphen leverages years of experience across multiple brands and industries to accelerate growth for our clients. These four pillars of expertise provide the foundation for our client engagement:

• Brand strategy

• Digital marketing

• Content development

• Organizational structure

Our four pillars of client involvement do not stand alone; they build upon one another to produce the desired results.  Specifically:

Brand strategy: We drive growth through solid branding and a keen understanding of your customers. Every project starts with an assessment of the brand positioning and customer segments.

Digital marketing: We work closely with our clients to leverage all digital touchpoints to communicate your product or service's brand value and unique promise.  We map out and implement an action plan to address all phases of the buyer journey – capturing leads, converting prospects, and cultivating advocates.

Content development: Content is a digital magnet to engage prospects and customers. A hallmark of our work is creating brand-aligned and customer-focused digital content that inspires engagement throughout the customer journey. We develop content and execute SEO (Search Engine Optimization) that improves discovery and engages your customers.

Organization structure: We’ll recommend the best marketing organizational structure and workflow process for clients that ensures consistency and maximizes efficiency. 

Brand Strategy

For most clients, we begin an assignment by running our proprietary Hyphen3 Insights® Audit and Workshop with key stakeholders. Through an interactive process, we tap into our client’s brand and marketplace knowledge to crystallize a compelling brand expression, messaging, and a keen understanding of their customer. This process sets the foundation for all marketing efforts.

• Brand development— Identity and logo

• Hyphen3 Insights® Audit and Workshop

• Positioning

• Messaging

• Research, analysis and insights about the marketplace and target customers

• Buyer persona development

• Creative consultation and development

Digital Marketing

Our deep grounding in traditional marketing coupled with hands-on digital expertise offer clients comprehensive growth strategies - off - and online. To attract, engage, and retain your buyers, we leverage website and social media platforms, positioning your brand as a thought-leader and trustworthy resource. Our marketing consultation does not stop there. We are ready to optimize every digital touchpoint to grow your customer base.

• Website review and recommendations to improve brand communication and visitor engagement

• SEO audit and strategies to increase website traffic

• HubSpot CRM implementation to improve inbound marketing, drive traffic, increase conversion, and automate workflows

• Email marketing to acquire and nurture leads and customers

• Google and Meta advertising campaigns

Content Development

Tapping into the Hyphen3 Insights® Audit and Workshop and our SEO/content audit, we create a framework for an effective -- and achievable -- content plan. The plan is designed to improve SEO, drive buyer engagement, and reaffirm thought-leadership. For most clients, we create the playbook and guidance for the plan’s ongoing implementation. For clients seeking more hands-on implementation, we’ll bring in the resources to produce the desired content.

• Content strategy development

• Social media content and advertising campaigns

• Blogs

• E-newsletter

• Email communication strategies

• eBooks

• White papers

• Surveys

• Video

Structure and Workflow

With the dramatic rise of the DTC digital marketplace, marketing leaders are often leading the charge to implement more decentralized, team-based organization structures. Hyphen3 provides our clients with the experience and third-party perspective to help clients evaluate the priorities, and the hard and soft factors that most influence transformation initiatives.

• Change management

• Workflow and systems analysis and solutions

  
  

As long-term naturalists, environmentalists, and parents, we care deeply about protecting the environment and safeguarding our planet for future generations.  As such, as time and resources allow, we invest our profits, time and marketing expertise to local and national environmental causes. 

Our pro-bono work includes New Canaan Land Trust, where Beth has served as a board member and chairperson of the Development and Outreach committee for the past 7 years.  As a direct result of her contributions the Land Trust more than doubled its donations in the first four years. In addition, Beth serves as an officer of Planet New Canaan, an all-volunteer organization that helps implement numerous programs to increase New Canaan’s sustainability.

We’d love to discuss where we might help you make our world a little better.